Tourist apps: PWA or dedicated app?

Tourist apps are changing the way visitors experience museums and attractions. But should you choose a progressive web app (PWA) or a dedicated app from the App Store and Google Play? That choice depends on your target audience, your budget and what the app needs to do. In this article we set out the differences.

What is a PWA?

A progressive web app works like a website: visitors open it in their browser. Yet it feels like an app. It can be added to the home screen in a few seconds and can also work offline. Visitors do not need to download anything from an app store, so you reach more people.

What is a dedicated app?

A dedicated (native) app is built specifically for iOS and Android and is downloaded from the App Store or Google Play. It makes optimal use of the hardware, such as the camera and GPS. That enables richer applications, for example with augmented reality. Development does take more time, though, and every update has to pass the app stores' review.

Benefits of a PWA

• Lower costs: you build one version that works on every device, whatever the operating system.
• Instantly available: visitors scan a QR code and start straight away, without an app store.
• Automatic updates: a change goes live for everyone immediately. That saves maintenance.

Benefits of a dedicated app

• Better performance: a native app is faster and makes full use of the hardware.
• Push notifications: you can remind visitors of a tour or a new exhibition, for example.
• Rich features: AR, 3D and offline maps work best in a native app.

When do you choose a PWA?

Choose a PWA if you have a limited budget, many one-off visitors or a seasonal event. Anyone with a smartphone and a browser can take part, which makes it accessible and inclusive.

When do you choose a dedicated app?

Choose a dedicated app if you have returning visitors, or if the experience is complex: think of AR, VR or interactive 3D reconstructions. A native app also collects better usage data. Orpheo builds such white-label museum apps fully to measure.

The bridge between app and hardware: Orpheo Touch

The Orpheo Touch is a multimedia guide on its own rugged hardware. An app is often made from the same content as well. Visitors with a smartphone use the app, and those without a suitable phone are given a Touch. That makes your tour accessible to everyone. Also read why a museum app works so well alongside hardware.

Conclusion

Weigh up your needs: choose a PWA for reach and low costs, and a dedicated app for depth and rich features. Combined with hardware as a back-up, you can serve every single visitor.